Tom Venvell
I help CEOs and founders to deliver lasting growth.
I provide flexible commercial leadership, consultancy and advisory services, so that you can unlock your full revenue potential.
I'm passionate about mission-driven organisations, and partner with charities, B-Corps, and commercial brands making a positive impact for people and society.
How we can work together
Fractional CCO
Struggling to scale? Don't have any time?
As a fractional Chief Commercial Officer (CCO) I bring the benefits and expertise of a seasoned CCO but on a flexible basis. I help CEOs and founders enhance leadership, focus and capacity to deliver growth fast.
Expand rapidly
I develop new sales strategies, accelerate market expansion, and amplify your brand.
Sustainability
I align growth with mission to increase long-term value and positively impact all stakeholders.
Data-driven
I use data insights to assess effectiveness, optimise processes and teams, and set delivery plans.
How it works
I lead your commercial function part-time, representing your business and embedding seamlessly into your leadership team. Hands-on, 1-3 days a week.
Consultancy
Unlocking business potential for growth
As a commercial consultant, I work on projects that unlock sustainable growth and innovation. I deliver fast, strategic solutions to achieve lasting success.
Revenue growth strategy
When markets change fast, it can be hard to keep revenue strategy fresh. I build dynamic, data-driven strategies to unlock growth:
Sales strategy guidance
Market and customer analysis
Pricing strategy
Market expansion
Reaching new customers is key to sustained growth. I create tailored approaches to new markets, channels, and customer segments:
Target market identification
Expansion roadmap
Strategic partnerships
Business optimisation
I help CEOs and leaders address operational inefficiency to boost profit and performance:
Product margin improvement
Enhanced customer experience
Workflow and system optimisation
Innovation and change
I guide through business transformations, balancing fast change with core operations:
Operational audits
Business unit integration
M&A preparation
Advisory
Growth partner for boards and industry
I advise companies and industry bodies on their growth journey, providing strategic input when it's needed most. I participate in board or leadership meetings for alignment and support, and provide ad hoc sessions to tackle challenges and opportunities as they arise.
About me
I bring 15 years of leadership as an international MD, commercial leader and board member of companies across the arts, education and tech.My experience covers organic and acquisition-led growth in PE-backed and founder-owned businesses, focusing on revenue growth, product development, profit optimisation, partnerships, change management, team leadership and ESG delivery.
My experience at a glance
15 years in strategic commercial roles
5 years leading PE-backed international companies
Served on 6 boards to date
Tripled revenue to £60M+ at Hal Leonard
Grew EBITDA 250%+ at Muse Group
Led cross-functional teams of 250+
3 mergers and acquisitions executed
Launched 100+ commercial partnerships
Reduced carbon emissions 50%+
Law graduate, University of Bristol; Fellow of RSA
Other fun things I enjoy
Board director at Music Industries Association
Member of Cmrcial, a community of revenue leaders
Drummer; wannabe DJ; lover of live music
Sports fanatic ⚽🏉🏏🎾; yoga enthusiast